Qualitative Research Experience
Serving qualitative research clients for more than ten years, I am proud to work with world-class organizations such as:
- Allina Health System
- Cargill
- Nash Finch Company
- The Toro Company
- Wagner Spray Tech
- Thomson West
Marketing Management Experience
Prior to founding Market Works in 1996, I held marketing management positions with the Toro Company, Cable Value Network (the predecessor to QVC), and Mentor Health Care Corporation.
Education and Training
- MBA, University of St. Thomas in St. Paul
- Bachelor of Science - Marketing, Winona State University
- Trained by RIVA, recognized as the industry leader in providing qualitative experiential training
- Trained facilitator in the Osborn-Parnes Creative Problem Solving process
Professional Associations
- Founding local board member and national conference speaker for the Qualitative Research Consultants Association
- Member, American Marketing Association
Market Works helps clients truly understand their customers so they can successfully develop the right products, services and communications. I help you discover customer insights to maximize your marketing investment with a variety of qualitative research methodologies
- Focus groups
- Consumer one-on-one interviews
- Executive interviews
- Telephone interviews
- Online marketing research